Marketing Slangs & Jargons

source: Learn English with Let's Talk      2013年4月12日
Skyrocket: to go up suddenly (said of prices, sales, etc.)

Demographics: the characteristics of people in a certain group (such as their age, sex, income, education, location, etc.) used to determine where a product should be advertised.

Tie-up: a mutually beneficial promotion with another company.

Stuffer: a promotional flyer that is "stuffed" into an envelope or package along with other items.

Rebate: a partial refund offered when purchasing a product.

Elite customer: a name given to a frequent, high-spending customer who is offered
special discounts and shopping opportunities (such as shopping at special times, advance notice about sales, etc.)

Cash cow: a product (or project) that generates a continuous flow of money.

Cutting edge: the most technologically advanced.

Launch a product: to introduce and supply a product to stores

Line: products that are related to each other or within the same category.

Hype: excessive publicity and exaggerated claims about a product.

Hook: a marketing idea that attracts or "hooks" a potential buyer, an enticement.